On my travels in this fourth quarter, I’ve bumped into a lot of people. When I ask them how they’re doing, they kind of look at the ground and sheepishly respond, “My business is down 10 or 15%.” Many times, I even get the feeling they think they’re letting me down. Well let me tell you something folks, if your business is down 15% but your local market is down 30% you are outperforming the market considerably...and you’re winning!
In times like this, it’s essential to have a new paradigm for success. Many people believe that in pursuing success you grow, your income grows and your numbers grow each and every year. That’s absolutely not true. In times like this you need to know what the average number of sales in your market is compared to last year, and compare your numbers to that. Now comparisons to other people are not always a good way to go but comparisons to the market are essential. Success in 2009 looks like this:
- Stay in business.
- Have a good first quarter.
- Use your first quarter momentum to finish the year strong.
That’s why we’re launching The Blitz on January 15th, where we want all our Members to focus on specific daily activities to ensure you stay in business, have a great first quarter and finish the year strong.
It’s a good life!
Brian